Increasing the average gift in crowdfunding
Tom Ahern
JANUARY 18, 2025
File under: Nudging upwards How to boost the average gift in a crowdfund campaign (well, maybe) I didn't know Ruth "Diamond" Madsen. But loads of other caring people did, and they admired her. She'd been homeless herself, got housed, helped so many others. I learned this about her from a well-told email I happened to get from a local charity. They were raising money for her funeral expenses, through a crowdfunding platform called Ever Loved.
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