How to Use the Multiplier Effect to Inspire Annual Giving
Clairification
SEPTEMBER 4, 2023
Remember learning your multiplication tables? The concept is powerful for fundraising! People love to S-T-R-E-T-C-H their dollars. This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales. For a variety of reasons, we’re crazy about getting a good deal! If I get more for my money, that’s smart. It’s frugal to find ways to leverage our family’s spending.
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