Top Strategies to Use Donor Data to Appeal to Donor Identity
Clairification
OCTOBER 9, 2023
You likely collect a lot of data in your donor database, but is it really valuable to you? It’s not if you just let it sit there, rarely look at it, and never run reports based on data that will help you with meaningful donor segmentation for appeals. And by that, I mean meaningful from the donor’s perspective. I’m not talking about the most basic segments, like donor vs. non-donor or small donor vs. large donor.
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