Perfecting the Thank-You Call: How a Five-Minute Phone Chat Can Triple Donor Retention
Center for Major Gifts
MARCH 22, 2025
Imagine a nonprofit that calls every donorregardless of gift sizewithin a day or two of receiving their contribution. Organizations have repeatedly found that a brief but heartfelt phone call can significantly boost donor retention. A five-minute call makes donors feel genuinely valued and appreciated in a world where many supporters feel overlooked or taken for granted.
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