Top Reasons Why Nonprofit Major Donor Qualification is Essential
Clairification
JULY 18, 2024
While you no doubt want more donors of all sizes, you especially want loyal donors who make above average size gifts. Because that’s where you’ll get the greatest return on your investment. Today, let’s talk about major donors. Why? They account for the lion’s share of all contributed income. Studies show over 88% of all funds raised come from just 12% of donors.
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