Psychology of Securing Lasting Nonprofit Donor Commitments
Clairification
DECEMBER 9, 2024
The more publicly people commit, the more resistant they are to changing their minds This relates to one of Robert Cialdinis principles of influence and persuasion : commitment and consistency. The main point is this: Once we make a decision, and strongly attach ourselves to an idea by agreeing orally or in writing, its more likely well stick with that decision than change our minds.
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