13 Top Secrets of Donor Thank You Letters Revealed
Clairification
JANUARY 4, 2024
Let’s begin with a question: What do you spend more time on? Asking or thanking? You’ve probably just completed a quarter hyper-focused on asking. I’ll bet you devoted a lot of time to this endeavor. Now… you should be devoting at least as much time to thanking the donors who responded to your appeals, with the goal of retaining and upgrading them over time.
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