Last Minute Strategic Year-End Email Appeal Tips
Clairification
NOVEMBER 25, 2024
Studies show one-fourth of all charitable giving happens in December. For some organizations (maybe yours?), it’s as much as one-third. Year-end fundraising is not chopped chicken liver! While you absolutely should be using multiple fundraising channels to get best results, right now whatever you’ve got planned for offline is pretty much cooked.
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