Building Donor Relationships is Hard: Here’s how to make it easier
Clairification
AUGUST 19, 2024
It used to be so simple. You called donors over the phone, sent handwritten thank you notes, sometimes met with them in person. While you can reach more people now thanks to a variety of digital channels, building an authentic, lasting relationship feels harder. There are several reasons why. CURRENT RELATIONSHIP-BUILDING CHALLENGES 1. The explosion of marketing channels The sheer quantity of ways you can get in front of donors can distract you from your main purpose.
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