Do Donors Care About Matching Gifts? 7 Stats & Takeaways
Pamela Grow
DECEMBER 6, 2023
You may have heard the buzz in the nonprofit sector around matching gifts, the corporate philanthropy program in which companies match donations that their employees make to nonprofits. But is it really an effective fundraising method? In other words, do donors actually care about matching gifts enough to request them? To find out, let’s do what all successful nonprofits do and look at the data.
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