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And you need policies, procedures, and processes. If you’re not marketing your nonprofit every day, you’re missing out on donations that could be helping you meet needs in your community. But the good news is you can always ramp up as your donor base grows and you bring in more donations. You have to establish your brand.
Start by developing clear policies, procedures, and guidelines for data management. These policies should include areas like: Standardization. Keep track of fundraising metrics —such as each donor’s individual gifts, your average donation amount, and donor retention rate—to assess your strategy. Fundraising.
That’s why it’s important to also accept online donations. There are a variety of merchant processors available, and each has its own policies, procedures, and processing fees. You can compare their perks, policies, and fees before settling on a merchant processor and online fundraising company to partner with.
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