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From Likes to Donations: The Currency of Nonprofit Marketing

Planned Giving

Then comes the kicker – by the end of the month, the donation tin is only jingling enough for a pack of gum. Follow up with an email marketing campaign, and provide multiple paths for the user to engage with you – whether filling out a donation form, volunteering their time, or even just attending an event.

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Keep Your Eye on These 5 Website Data Metrics + Tips

The Fundraising Coach

Most nonprofits already have a dedicated website with donation pages, blog content, contact forms, testimonials, and other information about their cause. A well-designed website helps raise brand awareness, drive donations, and make connections with your supporters. . Why Are Website Data Metrics Important? Page Views.

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How to Create a Donation Page that Catapults Fundraising

Qgiv

Your nonprofit donation page is a crucial tool for gaining and keeping new donors for your organization. Online donating is far and away donors’ favorite method, with 63% of donors saying they prefer to give online with a credit or debit card. Learn how to set up a donation page with our preferred solution, Qgiv by Bloomerang.

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Have a Matching Gift? Maximize Its Potential with Automated Matching 

CauseVox

Let’s face it—keeping up with donation matches can feel like a race against the clock. Picture this: as donations roll in, a progress bar fills up automatically, showing exactly how close you are to hitting your matching goal. Plus, when there is a match in place, these metrics automatically double!

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What Are Recurring Donations?

Blackbaud

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. And donors like it.

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Get ready for GivingTuesday with a cohesive digital campaign 

Candid

There’s a lot of pressure to get ready for this one day, and it can feel overwhelming. This is critical to make sure donations are going to the right place. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. The same rule often applies for donations.

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Intro to Data Analytics for Nonprofits

Qgiv

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

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