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Retaining First Time Donors this GivingTuesday

Blackbaud

GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns. Personal stories and endorsements are incredibly compelling, so consider featuring testimonials and success stories on your social media platforms and in your email newsletters.

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How to Use Social Media to Raise More Money in Your Year-End Campaign

CauseVox

Master key strategies to elevate your GivingTuesday and year-end fundraising with social media, including profile optimization, engaging content, and video storytelling. With Giving Tuesday and year-end appeals on the horizon, leveraging social media effectively can make all the difference in reaching your fundraising goals.

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3 Social Media Fundraising Ideas to Drive Donations in 2024

Qgiv

It’s no secret social media has become a powerful tool for amplifying fundraising efforts and driving donations for organizations. The importance of harnessing social media’s potential cannot be overstated—it offers bigger reach and the ability to connect with a broader audience instantly.

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The next step to thank and retain year-end donors.

amplifi

And you can do even more if you make it a priority to retain year-end donors! You already know making sure your current donors stick around is more sustainable than securing a bunch of one-off donations. And saying thank you the right way after someone gives is crucial if you want to retain year-end donors! Jump on it!

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Attracting and Retaining Millennial and Gen-Z Donors

Greater Giving

Here are some strategies for attracting and retaining these younger supporters: Use social media to connect and engage Undeniably, social media is a powerful tool for reaching out to Millenial and Gen-Z Donors. These generations are tech-savvy and spend a lot of time on social media platforms.

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“To see this all this year when others have declining donations, has been nothing short of amazing to me.”

Pamela Grow

And of course I wanted to increase our donations. But we do need to raise $350 – 400,000 in donations each year. We do really well at retaining donors. Now, every single donation letter gets a personalized, hand written note by me on them. And already, many of them have donated a second time already.

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Retaining Donors: Create a System for Expressing Gratitude

The Fundraising Coach

While reasons vary, one question nonprofits should always ask themselves after a donation is: Did we thank them? After all, it’s discouraging to donate your hard-earned money to what you feel is a worthwhile cause and never hear anything back. How do systems of expressing gratitude work and why do they matter for retaining donors ?