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Focus on Generosity and Building Relationships on Giving Tuesday

Ann Green's Nonprofit

In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email, text, and social media. Just because it’s Giving Tuesday isn’t a compelling reason to give I see so many messages that say donate because it’s Giving Tuesday. That’s not what you want.

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8 Tips for GivingTuesday Social Media Posts

CauseVox

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.

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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green's Nonprofit

Leverage these cost-effective strategies to shape your website into a powerful marketing tool: Create event and campaign landing pages: Dedicated landing pages can help you dive deep into the details of your upcoming events and spotlight why it’s worth your audience’s time to register, donate, or take another relevant action.

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Creating a Thank You Plan Will Help You Let Your Donors Know How Much You Appreciate Them

Ann Green's Nonprofit

If you don’t do a good job of thanking your donors, as well as building relationships throughout the year, you’ll have a hard time getting people to people to donate again. It should make a person feel good about making a donation. This email thank you is more of a reassurance to let your donor know you received her donation.

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How You Can Plan a Multichannel Fundraising Campaign

Ann Green's Nonprofit

However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Your fundraising campaign will be more successful if you use a combination of mail, email, social media, and phone calls. Some donors may respond to your direct mail piece but will donate online.

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Consider social media sharing as a form of generosity this GivingTuesday

Candid

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. It also helps cultivate the support of a younger generation that’s also highly active on social media, potentially turning them into future donors.

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8 Common Donation Page Mistakes (and Simple Solutions!)

Blackbaud

And your website’s most important asset is your donation form. It’s important to keep your website updated to attract significant traffic and to feature your donation forms prominently on the main page. Let’s explore the eight most common mistakes made on donation pages and simple solutions to fix them.

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