Turning One-Time Gifts into Multi-Year Commitments: Strategies for Major Donor Fundraising
Center for Major Gifts
FEBRUARY 12, 2025
Identifying Ideal Multi-Year Donor Prospects Start by analyzing donor data in your CRM, focusing on previous gift amounts, donation frequency, and known philanthropic interests. Formalizing the commitment through pledge agreements or letters of intent protects your organization and the donor.
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