The NonProfit Times

OCTOBER 22, 2024

GoFundMe and Meta announced new sharing features intended to drive more donations to nonprofits. One-quarter of Gen Z also responded they were inspired to look into or donate to a cause because of social media. Features include real-time, dynamic progress metrics and a new donate button designed to inspire action.

Metrics 103

Metrics Donation Software Fundraising 103

Blackbaud

JULY 3, 2024

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Why does it matter? Why does it matter?

Metrics 116

Metrics Engineering Nonprofit Media 116

Ann Green's Nonprofit

APRIL 21, 2025

Are you asking for a donation? If you ask someone to make a donation, volunteer, and contact their legislators in the same message, they may not do any of that. We also have email, the internet, and social media, just to name a few. Its not only the volume of options, its also the content. Think from your readers perspective.

Electronics 143

Electronics Nonprofit Media Metrics 143

Pamela Grow

DECEMBER 11, 2024

Mailing donors is a form of direct marketing, which Double the Donation defines as appeals addressed and sent to individuals. You can also customize suggested donation amounts based on their giving history or tailor recommended involvement opportunities to provide new ways to give. That is, why should donors give to your cause?

Fundraising 147

Fundraising Nonprofit CRM Donation 147

CauseVox

FEBRUARY 11, 2025

A donation page is like your nonprofits digital giving hubits the place where supporters can easily contribute and feel connected to your mission. Having a dedicated donation page ensures that giving is simple, accessible, and distraction-free. Clean Water For The Worlds optimized donation page hosted on their website with CauseVox.

Donation 68

Donation Transportation CRM Metrics 68

Blackbaud

DECEMBER 29, 2023

Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Contributions increase when total assets, program ratio, and operating margin increase, which is why it’s important to understand these metrics for your own organization.

Metrics 115

Metrics Contracts Contract Government 115

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations. Optimize the submit button.

Donation 52

Donation CRM Media Software 52

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

Metrics 98

Metrics Fundraising Funding Donation 98

Blackbaud

APRIL 24, 2025

This cadence can include a series of emails that thanks them for their donation, welcomes them to the organization, and shares additional resources to learn more about the organization. Mistake #4: Recurring Giving Has Slipped from Your Priority List Fail: Your organization focuses exclusively on one-time donations.

Fundraising 57

Fundraising Metrics AI CRM 57

Blackbaud

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

CRM 105

CRM Donation Media Metrics 105

GrantNews

JANUARY 2, 2025

In effect, increasing volunteer involvement and donations. As we reflect on the past year, we naturally wonder about the trends 2025 will bring nonprofits. While it is no surprise that trends are leaning towards AI and tech tools, you may be surprised to see how nonprofits might use AI. However, AI is still relatively new.

AI 120

AI Nonprofit Grant Grants 120

CauseVox

OCTOBER 10, 2024

Our 2023 Giving Study shows that real-life stories increase the likelihood of a charitable donation and spur donors to take action. After the commercialism craze of Black Friday and Cyber Monday is over, GivingTuesday is a day to help us all refocus. So, what exactly is GivingTuesday? The campaign is undoubtedly effective.

Media 98

Media Template Utilities Metrics 98

Candid

OCTOBER 16, 2024

They pick a goal, define strategies, and stay focused on the small handful of metrics that measure the execution of the strategy. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters. Marketing experts call this TMM: Too Many Messages, inundating the audience with too many choices.

Fundraising 98

Fundraising Metrics Nonprofit Federal Grants 98

Blackbaud

OCTOBER 30, 2024

They’re vague, don’t explain the impact of the donation, and ask for an arbitrary amount of money. Real relationships: Making an ask for a donation immediately after meeting someone is like asking to borrow a car from someone you just met—there isn’t enough trust built to warrant the interaction.

AI 102

AI Metrics Fundraising Training 102

Blackbaud

JANUARY 23, 2025

Driving Donations: Google Ads can direct potential donors to fundraising pages or showcase compelling stories that inspire generosity. Google Ad Grant Success Stories We helped Nakawe Project a wildlife conservation nonprofitoptimize their Google Ad spend with targeted search campaigns focused on raising awareness and driving donations.

Grant 99

Grant Grants Utilities Nonprofit 99

Ann Green's Nonprofit

JULY 30, 2024

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Charitable giving saw a 2.1%

Ethics 287

Ethics Donation Demographics CRM 287

Pamela Grow

JUNE 14, 2023

Organizations that rely on donations to continue serving their communities or participants, whether they are nonprofits, schools, or sports teams, must focus on providing high-quality donor experiences. But how can you make sure the act of donating is both easy for donors and maximizes results for your organization?

Donation 130

Donation Pass-Through Fundraising Management 130

Candid

NOVEMBER 8, 2022

I was familiar with using data from Candid to evaluate a nonprofit as a prospective employee or when considering giving a donation—I love digging into a 990 ! from 2016–2018 and added a number of financial metrics to the spreadsheet. Does a nonprofit’s mission statement influence its fundraising efforts?

Donation 137

Donation Nonprofit Budget Metrics 137

Community Boost

OCTOBER 30, 2024

billion donated in the United States alone. Notably, 2022 also marked a milestone in digital giving, with online donations exceeding $1 billion for the first time ever. Let’s dive into what Giving Tuesday is, its history, and how nonprofits can leverage this day to kickstart year-round fundraising efforts. What is Giving Tuesday?

Nonprofit 98

Nonprofit Media Donation Goals 98

Clairification

DECEMBER 22, 2022

We think of value as a hard metric—the anticipated fair exchange of this for that. Yet one side of the exchange is a hard metric: The donor’s cold, hard cash. If the only reason you acknowledge donations is because you feel you ‘must,’ it’s likely your donors aren’t walking away from the encounter feeling much more than matter-of-fact.

Metrics 176

Metrics Donation Fundraising IT 176

GiveSmart

MARCH 12, 2025

If youre able to understand your donors, you give yourself an increased chance of personalizing their experience to keep them engaged and donating longer. Examples of quantitative data include metrics such as donation amounts, number of donors, and page views. In that case, youd have an easy way to attempt to boost donations!

Fundraising 83

Fundraising Donation Media Management 83

Ann Green's Nonprofit

DECEMBER 5, 2023

Leverage these cost-effective strategies to shape your website into a powerful marketing tool: Create event and campaign landing pages: Dedicated landing pages can help you dive deep into the details of your upcoming events and spotlight why it’s worth your audience’s time to register, donate, or take another relevant action.

Budget 289

Budget Media Donation Education 289

Planned Giving

SEPTEMBER 20, 2024

Then comes the kicker – by the end of the month, the donation tin is only jingling enough for a pack of gum. You’ve seen it before: a nonprofit posts about a successful event on its Facebook page (or LinkedIn, or Twitter, or Pinterest, or…) and racks up thousands of likes and shares. The experience of online attention is often empty.

Donation 91

Donation Metrics Nonprofit Media 91

The Fundraising Coach

SEPTEMBER 19, 2022

Most nonprofits already have a dedicated website with donation pages, blog content, contact forms, testimonials, and other information about their cause. A well-designed website helps raise brand awareness, drive donations, and make connections with your supporters. . Why Are Website Data Metrics Important? Page Views.

Metrics 64

Metrics Donation Media Goals 64

Blackbaud

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

CRM 115

CRM Demographics Metrics Education 115

Qgiv

JANUARY 8, 2025

Students can apply classroom knowledge in practical ways by handling money, calculating profits, and tracking donations. Everyone will jump at the chance to win a 50/50 prize or a basket of donated goods. Wishlists Donors love to give in-kind gifts because they know their donations will immediately impact your school.

Fundraising 98

Fundraising Donation Education Template 98

Blackbaud

APRIL 17, 2024

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. We sometimes forget that IT stands for Information Technology.

IT 108

IT Metrics Management Education 108

amplifi

JANUARY 30, 2025

But you should look closely at how recently someone gave, how consistently they donate, how long theyve supported you, and how they engage with your nonprofit. At amplifi, we use the 12-month metric but feel free to choose what works best for your audience. This metric can be a little trickier to track. Its no secret.

Metrics 64

Metrics Donation Budget Readiness 64

Qgiv

OCTOBER 17, 2024

Your nonprofit donation page is a crucial tool for gaining and keeping new donors for your organization. Online donating is far and away donors’ favorite method, with 63% of donors saying they prefer to give online with a credit or debit card. Learn how to set up a donation page with our preferred solution, Qgiv by Bloomerang.

Donation 98

Donation Fundraising Software Media 98

Blackbaud

JANUARY 28, 2025

Case in Point According to the 2023 M+RBenchmarks report, nonprofits that maintained consistent branding and simplified their donation pages saw marked improvements in conversion rates. Studies show that more than half of supporters want to know an organizations story before deciding whether to donate. If not, its time for an update.

Nonprofit 88

Nonprofit Readiness Media Metrics 88

Blackbaud

JULY 31, 2024

What does the path to a $50 million donation look like? They are activists, donating professional services, fundraising, serving on boards, and organizing events. If you hope to secure a donation of $50 million or more from this kind of donor, it behooves you to give great thought as to what you would use it for.

Donation 104

Donation Proposal Funding Professional Services 104

The NonProfit Times

JANUARY 7, 2025

Founded by advertising technology executiveKris Johns, AdGood will partner with CTV publishers that donate unused ad inventory. AdGood will track and report on key performance indicators (KPIs), including impressions served, ad engagement rates, audience reach and conversion metrics, according to the announcement from the organization.

Publishing 52

Publishing Electronics Finance Metrics 52

Tom Ahern

JANUARY 30, 2025

Include Social Proof Why: Highlighting peer donations (Join 1,000 others whove given) triggers social conformity. Show Impact with Metrics Why: Quantifiable outcomes (Your $100 provides 20 meals) build credibility. Use a Strong Call to Action (CTA) Why: Direct, actionable language (Donate now to save a life) guides donors to act.

AI 52

AI Fundraising Metrics Engineering 52

Qgiv

DECEMBER 13, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter? How do you write a fundraising letter?

Template 98

Template Donation Goals Fundraising 98

Greater Giving

NOVEMBER 18, 2024

Between the holiday spirit, the push for tax-deductible donations, and people reflecting on how they can give back, it’s the perfect storm of generosity. What metrics will you track? Show how donations make a difference with real stories and photos. Highlight the impact of GivingTuesday donations and keep the energy high.

Goals 52

Goals Metrics Media Donation 52

Greater Giving

MARCH 27, 2025

Then, it has two CTAs: one for donation opportunities and another that highlights an online store and adoption program. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics. Promote initiatives and involvement opportunities.

Nonprofit 59

Nonprofit Engineering Media Donation 59

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. In this case, you may aim to upgrade donors to a larger monthly donation. Prospective monthly donors may give annual donations or support your organization in other ways, like volunteering.

Metrics 130

Metrics Goals Nonprofit Media 130