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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. Do they give on a recurring basis ?

Donation 270
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4 Financial Metrics to Increase Transparency for Your Nonprofit

Blackbaud

Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Contributions increase when total assets, program ratio, and operating margin increase, which is why it’s important to understand these metrics for your own organization.

Metrics 104
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

Metrics 98
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From Likes to Donations: The Currency of Nonprofit Marketing

Planned Giving

Then comes the kicker – by the end of the month, the donation tin is only jingling enough for a pack of gum. You’ve seen it before: a nonprofit posts about a successful event on its Facebook page (or LinkedIn, or Twitter, or Pinterest, or…) and racks up thousands of likes and shares. The experience of online attention is often empty.

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Should you ask nonprofit donors to cover gift transaction fees?

Clairification

Per iRaiser ,50% of donors covered fees, adding an average 5% to their initial donation. Per Fundraise Up , those who donate $80 or less and cover transaction costs on their first donation are 14% less likely to donate again when compared to similar donors who do not opt to cover the transaction costs.

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How to Create a Donation Page that Catapults Fundraising

Qgiv

Your nonprofit donation page is a crucial tool for gaining and keeping new donors for your organization. Online donating is far and away donors’ favorite method, with 63% of donors saying they prefer to give online with a credit or debit card. Learn how to set up a donation page with our preferred solution, Qgiv by Bloomerang.

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Pledges vs. Donations: Understanding the Difference

Pamela Grow

Organizations that rely on donations to continue serving their communities or participants, whether they are nonprofits, schools, or sports teams, must focus on providing high-quality donor experiences. But how can you make sure the act of donating is both easy for donors and maximizes results for your organization?

Donation 130