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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience.

Donation 270
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How Your Nonprofit Can Stand Out in a Sea of Information

Ann Green's Nonprofit

Our world is packed with information, too much at times. But in this sea of information, they might miss your messages. Are you asking for a donation? Don’t muddle your messages with too much information. Don’t use something boring like April e-newsletter or Donation Received. It’s a lot! What’s your intention?

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How to Encourage Donations on Your Nonprofit’s Website

Ann Green's Nonprofit

Learn how to encourage donations on your nonprofit website. If designed correctly, your website can be an unstoppable force in driving donations. When your website is optimized for online giving, it can make donating a seamless and rewarding experience for your supporters. Create prominent donation buttons.

Donation 146
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4 Financial Metrics to Increase Transparency for Your Nonprofit

Blackbaud

Every day, you and your donors are inundated with thousands of pieces of news and bits of information. You want your donors to trust your work, your impact, your stewardship of resources, and your connection to the community, and stand out in a sea of information. It can be tricky to figure out what’s real and who you can trust.

Metrics 114
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps. Select segmentation criteria. Newsletters. Impact updates.

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Information: The Better Half of IT

Blackbaud

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT. Data gives us context.

IT 103
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

Ethics 284