Pamela Grow

SEPTEMBER 25, 2024

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities.

Demographics 278

Demographics Metrics Goals Media 278

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations. Optimize the submit button.

Donation 52

Donation CRM Media Software 52

Candid

OCTOBER 16, 2024

The less focused your nonprofit is, the less likely you are to achieve your goals because the organization is spread too thin. They pick a goal, define strategies, and stay focused on the small handful of metrics that measure the execution of the strategy. Successful nonprofits try to solve one specific difficult problem.

Fundraising 98

Fundraising Metrics Nonprofit Federal Grants 98

Community Boost

OCTOBER 30, 2024

Its initial goal was to create a day dedicated to giving back, providing a stark contrast to the consumerism of Black Friday and Cyber Monday. billion donated in the United States alone. Notably, 2022 also marked a milestone in digital giving, with online donations exceeding $1 billion for the first time ever.

Nonprofit 98

Nonprofit Media Donation Goals 98

Blackbaud

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

CRM 105

CRM Donation Media Metrics 105

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98

Metrics Fundraising Funding Donation 98

GiveSmart

MARCH 12, 2025

If youre able to understand your donors, you give yourself an increased chance of personalizing their experience to keep them engaged and donating longer. Examples of quantitative data include metrics such as donation amounts, number of donors, and page views. In that case, youd have an easy way to attempt to boost donations!

Fundraising 83

Fundraising Donation Media Management 83

Just Write Grants

NOVEMBER 19, 2024

Highlight how donations can make a difference during this season of giving. Set Clear Goals Establish specific, measurable goals for your year-end campaign: Fundraising Targets : Set clear monetary goals for December and communicate these goals to your supporters. Leverage the Holiday Spirit 1.1

Fundraising 52

Fundraising Metrics Utilities Nonprofit 52

Blackbaud

JANUARY 23, 2025

Driving Donations: Google Ads can direct potential donors to fundraising pages or showcase compelling stories that inspire generosity. Google Ad Grant Success Stories We helped Nakawe Project a wildlife conservation nonprofitoptimize their Google Ad spend with targeted search campaigns focused on raising awareness and driving donations.

Grant 102

Grant Grants Utilities Nonprofit 102

GrantNews

JANUARY 2, 2025

In effect, increasing volunteer involvement and donations. To illustrate, the Food Donation Improvement Act(FDIA) was signed into law, specifically, to improve food insecurity and reduce food waste. Above all, donors want to see the real-world impact created with each donation to a cause. The research is clear.

AI 120

AI Nonprofit Grant Grants 120

Blackbaud

OCTOBER 30, 2024

They’re vague, don’t explain the impact of the donation, and ask for an arbitrary amount of money. Real relationships: Making an ask for a donation immediately after meeting someone is like asking to borrow a car from someone you just met—there isn’t enough trust built to warrant the interaction.

AI 104

AI Metrics Fundraising Training 104

Ann Green's Nonprofit

JULY 30, 2024

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Examine donors’ journeys.

Ethics 286

Ethics Donation Demographics CRM 286

CauseVox

OCTOBER 10, 2024

Our 2023 Giving Study shows that real-life stories increase the likelihood of a charitable donation and spur donors to take action. These metrics can unveil which stories or content pieces resonate most with your audience. One vital application of data analytics is in informing your storytelling strategy.

Media 96

Media Template Utilities Metrics 96

Blackbaud

JUNE 6, 2024

Just as a successful capital campaign follows defined steps and milestones, so does the work of a database manager—nitty-gritty, behind-the-scenes tasks to keep the campaign moving toward its goal. Gifts from prospects on the top of your giving pyramid are necessary to meet your campaign goal. Review reporting. Add data health tools.

Goals 102

Goals Finance Policies Policy 102

Greater Giving

NOVEMBER 18, 2024

Between the holiday spirit, the push for tax-deductible donations, and people reflecting on how they can give back, it’s the perfect storm of generosity. Here’s the deal: a well-planned year-end campaign isn’t just about hitting your goals. Start With a Clear Goal What do you want to accomplish before the year ends?

Goals 52

Goals Metrics Media Donation 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program. When laying out your goal, consider following the SMART model for goal setting. Determine your objectives.

Metrics 130

Metrics Goals Nonprofit Media 130

Ann Green's Nonprofit

DECEMBER 5, 2023

However, this results in low attendance numbers, causing you to miss the mark on your fundraising goal. Be sure to embed your registration or donation form directly into your landing page to help drive conversions and streamline your users’ actions. For instance, a call to action like “Donate by midnight to get your gifts matched!”

Budget 287

Budget Media Education Donation 287

Blackbaud

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

CRM 116

CRM Demographics Metrics Education 116

Fundly

JUNE 20, 2024

Your nonprofit’s donors lead busy lives—managing their careers, maintaining social relationships, and pursuing their personal goals. For example: Individuals can donate, make in-kind gifts, participate in community service projects , and spread the word about causes they care about. Set a goal and budget.

Goals 83

Goals Donation Fundraising Metrics 83

Qgiv

JANUARY 8, 2025

Students can apply classroom knowledge in practical ways by handling money, calculating profits, and tracking donations. Theyre an opportunity to showcase your schools achievements and build relationships that translate into broader community support for your educational goals. Offer prizes for most books read per grade or class.

Fundraising 98

Fundraising Donation Education Template 98

The Fundraising Coach

SEPTEMBER 19, 2022

Most nonprofits already have a dedicated website with donation pages, blog content, contact forms, testimonials, and other information about their cause. A well-designed website helps raise brand awareness, drive donations, and make connections with your supporters. . Why Are Website Data Metrics Important? Page Views.

Metrics 64

Metrics Donation Media Goals 64

Planned Giving

JANUARY 25, 2025

Getting Ready to Implement Moves Management Set Clear Goals Before implementing moves management, establish well-defined revenue targetsboth short-term and long-term. Moves management thrives when everyone understands the goals and commits to the necessary tasks, such as logging donor interactions or scheduling regular check-ins.

Management 52

Management CRM Metrics Readiness 52

Qgiv

DECEMBER 13, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter? How do you write a fundraising letter?

Template 98

Template Donation Goals Fundraising 98

Blackbaud

JANUARY 28, 2025

Case in Point According to the 2023 M+RBenchmarks report, nonprofits that maintained consistent branding and simplified their donation pages saw marked improvements in conversion rates. Studies show that more than half of supporters want to know an organizations story before deciding whether to donate.

Nonprofit 91

Nonprofit Readiness Media Metrics 91

Qgiv

OCTOBER 17, 2024

Your nonprofit donation page is a crucial tool for gaining and keeping new donors for your organization. Online donating is far and away donors’ favorite method, with 63% of donors saying they prefer to give online with a credit or debit card. Learn how to set up a donation page with our preferred solution, Qgiv by Bloomerang.

Donation 98

Donation Fundraising Software Media 98

Blackbaud

JUNE 21, 2024

Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals. In addition to these metrics, choose key performance indicators (KPIs) based on your unique goals.

Metrics 115

Metrics Goals Fundraising Education 115

Fundly

JANUARY 20, 2025

Whether youre raising money to fund a nonprofit initiative, support students at your school, or cover a personal expense, an online fundraiser can be an effective way to reach your goal. Top Features of Fundly vs. GoFundMe Successful fundraising requires more than putting up a donation page and waiting for donations to come in.

Funding 52

Funding Goals Donation Fundraising 52

DoJiggy

FEBRUARY 18, 2025

Platforms like DoJiggy offer powerful tools designed to streamline event management, making it easier for organizations to achieve their goals. Digital Fundraising: Incorporate online auctions , merchandise sales, and virtual donation requests. Online Donations: Accept and track contributions with ease.

Software 78

Software Training Fundraising Goals 78

Big Fundraising Ideas

DECEMBER 22, 2024

Key practices include setting clear objectives, analyzing metrics, and celebrating successes to foster accountability andmorale. Fundraisers are vital to supporting school programs, but their impact can extend far beyond immediate monetary goals if post-event reviews are conducted effectively. Why Conduct a Post-Fundraiser Review?

Fundraising 52

Fundraising Metrics Training Goals 52

Qgiv

JANUARY 12, 2022

Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission! To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits.

Metrics 97

Metrics Nonprofit Media Readiness 97

Ann Green's Nonprofit

MAY 28, 2024

By Casey Dorma n In 2022, 360MatchPro reports that companies donated $21 billion to nonprofits, and 88% of all public companies have Environmental, Social, and Governance (ESG) initiatives. Industry expertise, access to their professional network, in-kind donations, and volunteer support are just a few examples. Boosted credibility.

Nonprofit 160

Nonprofit Metrics Software Funding 160

Blackbaud

MARCH 15, 2024

The goal is then to turn those data insights into actionable tasks. If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Your team can decide which data points and KPIs matter most to your strategy and your mission.

Strategic Plan 115

Strategic Plan Metrics Goals Utilities 115

Greater Giving

DECEMBER 2, 2024

Fundraising Manager Your nonprofit’s fundraising manager or director will oversee all fundraising activities, develop high-level strategies, and ensure that fundraising efforts align with organizational goals.

Fundraising 52

Fundraising Proposal Metrics Procurement 52

Get Fully Funded

JUNE 13, 2022

While goals are vital to success, SMART fundraising goals help make sure you’re setting goals that you just can’t miss. Can’t miss” goals! In some form or fashion, we’ve all heard how essential goals are. Set a goal! Set a goal! Set a goal! Goals, goals, goals….

Goals 59

Goals Fundraising Grants Calendar Grant Calendar 59

Community Boost

OCTOBER 30, 2024

From simple “Donate” buttons to advanced fundraising campaigns , Facebook’s tools enable nonprofits to creatively engage supporters and drive donations. Facebook Live with Donate Button: Add a Donate button to the bottom of your Facebook Live videos , enabling real-time donations during virtual events.

Fundraising 52

Fundraising Nonprofit Donation Media 52

Pamela Grow

MAY 2, 2024

Since the peer-to-peer donors won’t convert their pledges to donations until after the bikeathon, you’ll record all of those contributions under next year’s revenue totals if you’re using the cash accounting method. Should My Nonprofit Use Cash Accounting or Accrual Accounting?

Nonprofit 147

Nonprofit Finance Software Management 147

Center for Major Gifts

JANUARY 22, 2025

This article aims to show how nonprofits can leverage wealth screening, engagement metrics, and analytical tools to identify and qualify top prospects. Look at donation history, event attendance, volunteer hours, and online engagement metrics like email open rates and social media interactions.

Metrics 52

Metrics CRM AI Management 52