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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

magazine, comes as close as anything I’ve seen to the perfect e-news. Straightforward calls to action include the donate button and social media links. Considering the major over-riding goal of your e-newsletter will keep you focused. And that can be tough, particularly when it comes to your organization’s e-newsletter.

Media 147
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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Yes that's right.

Media 48
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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

The Four Elements of a Nonprofit Self-Audit of Your Marketing Plan When you walk through your nonprofit self-audit, you have four major tasks: clarifying your marketing goals, taking stock of your organizational assets, reviewing your systems, and tracking your progress. Your goals should be bold but achievable. Capture your stories!

Metrics 69
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How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry. Operation Homefront : Over the last five years, Smithfield’s Eckrich® brand has donated $2.5

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From Prospective Student to Active Alum—Engagement Fosters Lifelong Support

Blackbaud

She is among the mere 9% of alums who donate. Faculty engaged her both inside and outside the classroom by providing feedback on assignments, encouraging her to step outside her comfort zone to acquire new skills, recommending extracurricular activities, and checking in on the progress she’s making towards her goals. What changed?

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How One Library Is “Loaning out the Internet” Using Mobile Technology

Tech Soup

People rely on their neighborhood library to borrow books, magazines, and movies. PCL recognized an opportunity to reduce those barriers to access by creating a way to “loan out the Internet” via Mobile Beacon’s 4G device donation program on TechSoup.org. But borrowing the Internet? How does that work?

Goals 63
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3 Simple Ways to Improve Your Online Fundraising

Tech Soup

You likely have enough on your plate as you move into a new year with new goals, commitments, resolutions, and expectations. 47% of people who visit a website intending to make an online donation give up before completing the process. Try testing online fundraising elements like your donate button. Remove Obstacles to Action.