Retaining First Time Donors this GivingTuesday
Blackbaud
NOVEMBER 20, 2024
These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. Understanding how these donors select organizations to give to and what encourages them to donate again can help you make the most of the surge of first-time givers attracted by your GivingTuesday efforts.
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