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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. Do they give on a recurring basis ? Monthly donors.

Donation 269
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4 Financial Metrics to Increase Transparency for Your Nonprofit

Blackbaud

Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Contributions increase when total assets, program ratio, and operating margin increase, which is why it’s important to understand these metrics for your own organization.

Metrics 104
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment).

Metrics 98
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Fundraising Analytics: 9 Metrics You Might Not Be Tracking

DoJiggy

Fundraising is the lifeblood of charity. Nowadays, more people are struggling than ever before, and for nonprofits, that hits three times as hard – more people to help, more charities taking donations, and fewer people able to give. 9 Important Fundraising Metrics 1. Unfortunately, that’s not the world we face.

Metrics 40
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Should you ask nonprofit donors to cover gift transaction fees?

Clairification

Fundraisers wonder about the upsides and downsides in asking donors to cover credit card and other gift transaction fees. Per iRaiser ,50% of donors covered fees, adding an average 5% to their initial donation. However, other metrics lead them to recommend adding this option. I’ve written about this before.

Metrics 284
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Pledges vs. Donations: Understanding the Difference

Pamela Grow

Organizations that rely on donations to continue serving their communities or participants, whether they are nonprofits, schools, or sports teams, must focus on providing high-quality donor experiences. But how can you make sure the act of donating is both easy for donors and maximizes results for your organization?

Donation 130
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An FAQ Guide to Passive Fundraising for Nonprofits

Pamela Grow

When you combine the associated expenses with the costs of operating your organization day-to-day, you determine that you’ll need to add new fundraisers to your calendar to fund all of these initiatives. Fortunately, there is an answer—passive fundraising! What is passive fundraising? Let’s dive in! Thanking participants.