Remove Donation Remove Fundraising Remove Metrics
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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. Do they give on a recurring basis ? Monthly donors.

Donation 270
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How to Encourage Donations on Your Nonprofit’s Website

Ann Green's Nonprofit

Learn how to encourage donations on your nonprofit website. However, one of its most important functions is as a tool for fundraising. If designed correctly, your website can be an unstoppable force in driving donations. If designed correctly, your website can be an unstoppable force in driving donations.

Donation 146
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Should you ask nonprofit donors to cover gift transaction fees?

Clairification

Fundraisers wonder about the upsides and downsides in asking donors to cover credit card and other gift transaction fees. Per iRaiser ,50% of donors covered fees, adding an average 5% to their initial donation. However, other metrics lead them to recommend adding this option. I’ve written about this before.

Metrics 278
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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. Personalize for Maximum Impact.

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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

Metrics 98
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities. Then, you can more easily identify major donor prospects and reach out to them with relevant fundraising appeals. Cater your fundraising asks based on donor giving capacity.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment).

Metrics 98