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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Event communications. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.

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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

Metrics 98
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6 Tips to Retain Volunteers

Blackbaud

It’s imperative that you recruit a strong volunteer base and, more important, retain volunteers by valuing their time, effort, and skills. If you’re ready to make a plan to retain your volunteers, start with these six tips. Value Their Time Volunteers are generously donating their time and energy to your mission.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Examine donors’ journeys.

Ethics 283
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3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Your nonprofit may use waivers for its volunteer opportunities or before fundraising events. This means supporters can access the waiver online through any device and complete it before the event.

Retainer 170
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9 Tips for Recruiting and Retaining Peer-to-Peer Participants

OneCause

One of the most important components of a strong peer-to-peer fundraising event or campaign is your participants, or volunteer fundraisers. They’re the ones who sign up to raise funds on behalf of your organization – driving donations from their own networks of friends and family. Target potential fundraisers.

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GivingUSA 2024 | What Small Nonprofits Need to Know

Pamela Grow

Individual donations dropped by 2.4%, with their share of total giving slightly decreasing from 67.4% In contrast, the Giving USA Foundation’s annual report highlights that donations rose to $557.16 Donation Sources: Individuals: Donated $374.4 Corporations: Donated $36.55 Retain staff. billion, a 1.6%