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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. What was your profit margin?

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. Do they give on a recurring basis ?

Donation 270
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How to Craft a Post-Event Case Study

Greater Giving

Use Your Experience to Put Together a Post-Event Case Study to Learn From. If you want to learn more about the success of a specific program, initiative, or event, a case study can help. In this article, we’ll show you the power of a post-event case study and how to create your own. There’s no better teacher than experience.

Metrics 94
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From Likes to Donations: The Currency of Nonprofit Marketing

Planned Giving

You’ve seen it before: a nonprofit posts about a successful event on its Facebook page (or LinkedIn, or Twitter, or Pinterest, or…) and racks up thousands of likes and shares. Then comes the kicker – by the end of the month, the donation tin is only jingling enough for a pack of gum. Give it up with the back-patting.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities. Additionally, offer suggested donation amounts that align with each segment’s past contributions to encourage them to contribute and upgrade their giving. Event communications.

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How to Create a Donation Page that Catapults Fundraising

Qgiv

Your nonprofit donation page is a crucial tool for gaining and keeping new donors for your organization. Online donating is far and away donors’ favorite method, with 63% of donors saying they prefer to give online with a credit or debit card. Learn how to set up a donation page with our preferred solution, Qgiv by Bloomerang.

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Pledges vs. Donations: Understanding the Difference

Pamela Grow

Organizations that rely on donations to continue serving their communities or participants, whether they are nonprofits, schools, or sports teams, must focus on providing high-quality donor experiences. But how can you make sure the act of donating is both easy for donors and maximizes results for your organization?

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