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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. Do they give on a recurring basis ?

Donation 269
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. What was your profit margin?

Metrics 98
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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

Metrics 98
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities. Additionally, offer suggested donation amounts that align with each segment’s past contributions to encourage them to contribute and upgrade their giving. Event communications.

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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green's Nonprofit

B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event. Once it comes time to get the word out about your event, you quickly realize you don’t have that much money left in your budget to create promotional materials and decide to deprioritize marketing. Let’s dig into the essentials.

Budget 284
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Examine donors’ journeys.

Ethics 283
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"Thank U, Next" Fundraising

The Fundraiser Coach

Pressure to Meet Metrics: Fundraisers are often measured (sometimes exclusively) by dollars raised, not relationships nurtured, leading to a “chase the next gift” mentality. And with donors, we must focus on relationships, their timing, and impact of donations. It omits avenues for relationship building.