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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities.

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Fans Donate in Support of Buffalo Bills Kicker After Missed Playoff Field Goal

NonProfit PRO

Buffalo Bills' kicker received threats after a missed playoff field goal, but fans donated to the nonprofit he advocates for in support.

Goals 105
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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Evaluating Your 2024 Fundraising Events: What Worked and What Didnt? As 2024 wraps up, now is the perfect time for evaluating fundraising events. Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year.

Metrics 98
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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green's Nonprofit

B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event. Once it comes time to get the word out about your event, you quickly realize you don’t have that much money left in your budget to create promotional materials and decide to deprioritize marketing. Let’s dig into the essentials.

Budget 284
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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

A very common “go-to” funding idea for small nonprofits is fundraising events. Events are a great way to bring like-minded people together and have a good time in the name of your cause. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. And that’s where the RIGHT event comes in.

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The Time to Start Planning Your Year-End Fundraising Campaign is Now

Ann Green's Nonprofit

You don’t wait too long, especially if you’re behind in your revenue goals. You may have already set a goal for your year-end campaign in your 2024 fundraising plan (at least I hope you did) and maybe that has changed. You’ll want some good photos for your letter and donation page, too. Is it easy to donate online?

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Going Green: How Software Helps You Host Sustainable Events

Pamela Grow

Organizing a fundraising event can be daunting, and it might seem easier to leave sustainability out of the mix. And, with donations declining across the board for the first time in five years, organizations need to pay attention to the concerns of their donors now more than ever. One way to do this is through an online auction.

Software 130