Top 10 Fundraising writing best practices (says AI)
Tom Ahern
JANUARY 30, 2025
Include Social Proof Why: Highlighting peer donations (Join 1,000 others whove given) triggers social conformity. Expert: Mal Warwick ( How to Write Successful Fundraising Letters ) calls urgency the engine of fundraising appeals. Show Impact with Metrics Why: Quantifiable outcomes (Your $100 provides 20 meals) build credibility.
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