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Storytelling in the Digital Age: Lessons from the SOCAP12 Conference

Tech Soup

The theme of this year's conference is "Making Meaning Matter" with panels and discussions on community building and digital media. The example he used was the hero myth: an underdog starts from nothing, becomes educated or stronger by way of a mentor, and then saves the world. Image: Ginny Mies.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

For example, instead of simply stating that your nonprofit provides mentors for women of color who work in STEM fields, tell the story of one specific woman and where her mentoring experience has led her. Marketing a fundraiser over text is great for donors who are ready to take immediate action for your cause.