article thumbnail

Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

article thumbnail

4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause

NonProfit PRO

So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

Retainer 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Free Guide: Attracting & Retaining Donors With Golf

NonProfit PRO

Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Fundraising boils down to two simple things: finding new donors and keeping existing ones. Great news—golf tournaments are avenues to successfully do both!

article thumbnail

7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

article thumbnail

4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Don’t limit your analysis to basic data points like demographic information or average gift size. If current trends continue, stewarding and retaining a loyal donor base will only become more important. Some tools will automatically segment and pinpoint these opportunities for you, so be on the lookout for those.

Ethics 284
article thumbnail

3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. Learn how digital waivers improve donor experiences.

Retainer 172
article thumbnail

Future-proof your fundraising: 3 ways to thrive long-term

Ann Green's Nonprofit

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. What steps does your nonprofit currently take to steward and retain these donors?