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Get ready for GivingTuesday with a cohesive digital campaign 

Candid

There’s a lot of pressure to get ready for this one day, and it can feel overwhelming. Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. That means, once you publish your updates, they will appear on both social media sites. I know I have.

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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Is your nonprofit organization grant-ready? nonprofit sector demographics by Kyoko Uchida, Candid. Thank you for being a regular reader of Candid insights, which we launched as a new platform earlier this year.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Instead, give yourself a solid 4-6 week time frame (pre-December) to hammer down your year-end fundraising details so you’re ready to go on kickoff day. If you’re not sure how to segment your audience, consider using the following categories: New/recurring donors High/low donors Demographic or geographical location 5.

Goals 101
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Newsletter: Advice for New Corporate Fundraisers ; 25 Hot Retailers to Add to Your Prospect List; How to Use YouTube to Drive Traffic to Your Website

Selfish Giving

Deferrers" look to others to help make decisions so be ready to share social proof. For Momentum has published a nice round-up of four back-to-school campaigns. A breakdown of charitable donations over the past 12 months by demographic group. This is critical, but it depends on the type of decision maker you're dealing with.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization. Facebook Ads also allow your nonprofit to grow your donor base.

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6 Types of Nonprofit Video Messages

Greater Giving

When it is ready to post share it on your website and across all your social media platforms and video channels. You can pay to promote your video through ads on most social networks, and you should track its success through your website’s analytics, or the analysis provided through the websites where you publish content.

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Video Storytelling Made Easy with Adobe Spark

Tech Soup

It's helpful to decide who you're trying to reach in terms of demographics like age, interests, or gender. Now you're ready to make video magic! Publish and Share. Who Am I Talking To? Identify your audience and much will fall into place, including your word choice, mood, and tone. How to Create Video with Spark.

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