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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Lessons from MotivateMonday | Great Fundraising Organizations (and how to become one!)

Pamela Grow

Know Your Donors: Fundraising isnt about data points or demographic segments. Click the image below to be taken to Vimeo to view the presentation. Clayton argues for patience and vision, reminding readers that fundraising is an investment, not a cost. Its about people. Click here to download the slides.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

In this guide, we’ll present several different donor segmentation strategies your organization can leverage to personalize its communications. Demographics One of the simplest ways to segment your donors is by demographics. This information helps you understand your donors’ backgrounds and communication preferences.

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Demographic data dos and don’ts for funders 

Candid

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.

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6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

Audiences can be categorized into different segments based on their demographic information and donation behavior. When telling stories and presenting data, use digital tools like videos, interactive charts, photo carousels, and scrolling text to capture your audience’s attention.

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Portrait of a Volunteer: Infographic

Wild Apricot

This action-packed infographic from the Pepsi Refresh Project presents a picture of the “typical” volunteer. Tags: nptech Volunteers Non-profit Communications demographics. Could your non profit create a similar volunteer or member profile, to help guide your own recruitment and retention programs? read more ).

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How Data Can Improve Your Nonprofit’s Response Rates

Blackbaud

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Male or female? Young or old? College educated or not?