Demographics Pass-Through Publishing 
Planned Giving
DECEMBER 16, 2023
Viken Mikaelian is the CEO of PlannedGiving.com and Publisher of Giving Tomorrow Magazine. He was widely published in peer-reviewed medical journals. And yet, when he passed away, he had no estate plan and created a challenge for my family to deal with. Many talk about it, call us, but do not follow through.
Greater Giving
FEBRUARY 25, 2021
Because time is limited, you should begin with an attention-grabbing image and/or statement, then start right in and tell the story that you want to be known through a narrative arc that will take your donors on a journey. Evoke the power of your organization and provide evidence of success through images, testimony, copy, etc.
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Big Fundraising Ideas
MARCH 18, 2025
Whether you aim to purchase new sports equipment, fund a class trip, or renovate the library, your fundraising efforts can gain a major boost through sponsorships. By outlining the demographics and interests of your attendees, you can connect with businesses that see a relevantmarket. Are they parents of elementary school students?
Qgiv
AUGUST 13, 2021
A nonprofit marketing plan requires you to think through your marketing goals, your audience’s communication needs, your organization’s brand, your budget, marketing channels you want to use, and what roles your team members play in your marketing strategy. Let’s walk through an example of a SMART goal.
Tom Ahern
AUGUST 7, 2023
Locals can reach the "2nd most influential city on earth" (as Forbes ranked it, 2014) by paying a fare and — if they give to the Katonah Village Library — passing their time onboard reading the latest issue of a fascinating donor newsletter carefully built atop the well-tested Domain Formula. Here's the latest issue, all 4 pages.
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