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Who to Target with Your Planned Giving Program & Why

Blackbaud

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. Expand your conception of who gives through bequests! What Motivates Planned Giving?

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How to Manage Your Arts and Cultural Nonprofit’s Revenue Streams in Uncertain Times

Blackbaud

Think through your revenue streams—are they tied to similar economic drivers that could affect them all at once? For example, you may have several different grants, but if some of them are backed by federal funds, either directly or as pass-throughs, you could be vulnerable to federal budget cuts that affect your sector.

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4 Tips for Organizing a Nonprofit Auction That Drives Impact

Pamela Grow

Plus, they have the potential to raise thousands of dollars for your mission through winning bids on items, entry fees, and additional donations made during the event. Donor engagement at auctions looks different depending on your target audience’s demographics, preferences, and lifestyles. Seeking out nonprofit discounts.

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How to Partner with Businesses for Your Awareness Campaign

Blackbaud

To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership. You can then set up a meeting with your prospective partner to discuss their values, audience demographic, and whether they’re a good fit for your organization (and vice versa).

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Top Foundation for the Elderly: Essential Services and Support Programs

Allied Grant Writers

Remote medical consultations through telehealth allow seniors to receive prompt medical advice and treatment from home. To obtain this certification, candidates must pass a comprehensive exam within a year of application and complete an ethics module, ensuring they adhere to the highest ethical standards.

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6 Types of Nonprofit Video Messages

Greater Giving

Because time is limited, you should begin with an attention-grabbing image and/or statement, then start right in and tell the story that you want to be known through a narrative arc that will take your donors on a journey. Evoke the power of your organization and provide evidence of success through images, testimony, copy, etc.

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Birds of a Feather …

Tech Soup

Birth dates range through the decades. While age and income seem to be the reigning demographic selects, fundraisers should not ignore a significant piece of donor preference tracking — political affiliations. List key demographics — age, gender, location, family, etc. Know Your Donors and Tailor Your Strategy.