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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. between 2022 and 2023.

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4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause

NonProfit PRO

So, how can nonprofits connect with this growing demographic? The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Among the thousands of brands, businesses, and other charitable organizations out there, your nonprofit has to figure out how to cut through the clutter and stand out to current and potential donors. Demographics One of the simplest ways to segment your donors is by demographics.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Donor motivations are the “why” that drives their support of your nonprofit. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Learn how to uncover those motivations and inspire more support in this guide.

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Free Guide: Attracting & Retaining Donors With Golf

NonProfit PRO

Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Fundraising boils down to two simple things: finding new donors and keeping existing ones. Great news—golf tournaments are avenues to successfully do both!

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Why do smaller nonprofit organizations tend to have more diverse boards? 

Candid

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. Candid’s The state of diversity in the U.S. What does the information shared by 59,550 U.S. Let’s take a closer look.

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Future-proof your fundraising: 3 ways to thrive long-term

Ann Green's Nonprofit

Is your nonprofit poised for long-term growth? Check out these future-proof nonprofit fundraising strategies based on today’s top philanthropic trends. As a nonprofit professional, you know this all too well and likely implement all kinds of cost-saving and efficiency-boosting practices into your work.