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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

You can create targeted mailing lists based on giving history, demographics, and interests. For example, share the story of Maria, a single mother who received resources to secure stable housing and training to land a new job. The right nonprofit fundraising tools will help you achieve this level of personalization.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Your Planned Giving Budget: A Simple Formula

Planned Giving

Making It Easy: Your Path to Legacy Giving Success For Your Team Training: Train all gift officers in planned giving basics (we saw a 35% increase in referrals). Analyze your donor demographics. Set clear metrics for success. Build Your Team Train your gift officers. Identify your most pressing institutional needs.

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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

nonprofit sector demographics by Kyoko Uchida, Candid. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, Candids report The state of diversity in the U.S. nonprofit sector asks questions such as: Are staff, leaders, and board members equally diverse?

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Reimagining equity with AI: What philanthropy can do

Candid

This includes not just purchasing tools but also covering costs for training, maintenance, and capacity building. How to measure success in equity with AI To ensure AI initiatives advance equity and impact, the nonprofit sector could adopt metrics that capture both quantitative and qualitative outcomes. Reframe authenticity concerns.

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How to Engage Board Members in Fundraising

Blackbaud

From my experience, this reveals a gap in their skillset or lack of fundraising training, not a chronic incapacity to solicit a matching gift or monthly donation. Take their career and family roles into consideration as well as demographics of age, location, etc. Want to dive in deeper?

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Across the Generations: 5 Tips for Fundraising to All Ages

The Fundraising Coach

Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. This guide will explore the following tips to boost supporter engagement and fundraise more successfully across generations: Research your target demographics.