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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. To evaluate your segments, your nonprofit should: Review engagement metrics. It’s up to your team to review and adjust your segmentation strategy regularly to ensure it’s still effective.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Don’t limit your analysis to basic data points like demographic information or average gift size. However, make sure you have the right tools and technology in place to capture these metrics. Some tools will automatically segment and pinpoint these opportunities for you, so be on the lookout for those. Personalize communications.

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Grant Writing Mistake Part 5: Constantly Changing Data

Millionaire Grant Lady

Common questions in a grant proposal ask about the demographics of the people you serve, how many people you serve, or the impact of your programs. Provide demographics of constituents served up to this point of this fiscal year. All of these questions indicate a need for data. Read our article here about our 2023 successes.