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Year End Giving: The Step-by-Step Guide For Nonprofits

GiveSmart

Step 1: Plan Your Year-End Giving Campaign Strategy Target Donor Demographics Segment communications to engage donors and reach new ones One of the most effective ways to break out of the noise is by creating segmentation in your communications. These supporters respond to texts and are active daily on social media.

Donation 105
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Bequest Marketing: The Ultimate Guide to Your Most Essential Planned Giving Strategy

Planned Giving

Your existing development staff can implement bequest marketing strategies without extensive additional training. Myth #1: Only Wealthy Donors Leave Bequests Reality: Bequests come from donors across all income levels and demographics. Here are some solid planned giving myths debunked that make a good case.

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Strengthening Social Impact: Actionable Insights from The Generosity Commission Report

Blackbaud

By investing in training and resources, nonprofits can adopt data-driven strategies that enhance participation from givers and volunteers. Utilizing social media platforms, community events, and other channels to feature these stories. continues to grow increasingly racially diverse.

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Organizing across generations for civil rights 

Candid

Our young organizers equip the grandparents with toolkits and sustain the effort through recurring virtual trainings. When designing campaigns, nonprofits should ask: Do we have diverse demographic cohorts advocating for the cause? Grandparents for Truth chapters have sprung up across the country.

Training 133
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What it takes to be more data driven

Candid

Candid and the Center collaborated to encourage Center members to update their profiles with enough information to earn a Gold Seal, which requires organizations to share demographic information about their leadership. They shared quite a bit from Candid’s articles, social posts, and training.

IT 98
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Turning the comms toolkit upside down

Candid

This typically means creating an exhaustive, robust library of materials, pre-launch, to get the word out on social media, email, and your website to drum up interest and support for your organization’s upcoming, exciting initiative. Also, gone are the days when functions like social media are a side note in a job description.

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Your Planned Giving Budget: A Simple Formula

Planned Giving

Print and Traditional Media (15-20% of budget) Targeted direct mail campaigns: Generate $12 return for every dollar spent. Making It Easy: Your Path to Legacy Giving Success For Your Team Training: Train all gift officers in planned giving basics (we saw a 35% increase in referrals). Analyze your donor demographics.

Budget 52