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4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause

NonProfit PRO

So, how can nonprofits connect with this growing demographic? The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. Check out these donor segmentation strategies. She earned both a B.S. in Marketing and an M.B.A.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Don’t limit your analysis to basic data points like demographic information or average gift size. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Charitable giving saw a 2.1% Perform a deep data analysis.

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Forecasted Fundraising Trends for 2025

GiveSmart

It doesnt have to be overly complicated or have dozens of layers, but tailoring your marketing to groups, such as by donation level and/or frequency, interests, and demographics, will support your donor retention and stewardship efforts best. You must segment your donors to better personalize. Stories stay with us.

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Future-proof your fundraising: 3 ways to thrive long-term

Ann Green's Nonprofit

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. What steps does your nonprofit currently take to steward and retain these donors? Build more projectable revenue sources.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Start Planning End-of-Year Giving Campaigns Immediately, Even If It’s A Fundraiser You’ve Done Before When it comes to fundraising, the early bird definitely gets the worm. First, analyze your donor base.

Goals 101
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3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. Learn how digital waivers improve donor experiences. Offer accessible, convenient waivers.

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