Your Questions About Demographic Data Collection, Answered
Center for Effective Philanthropy
MAY 2, 2024
Many funders are interested in the collection of demographic data at their institutions, but also have questions about how to approach it.
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Center for Effective Philanthropy
MAY 2, 2024
Many funders are interested in the collection of demographic data at their institutions, but also have questions about how to approach it.
Candid
MARCH 3, 2025
To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.
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Candid
AUGUST 19, 2024
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Candid
JULY 9, 2024
nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.
Candid
MAY 16, 2024
What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.
Candid
DECEMBER 6, 2023
Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.
Candid
NOVEMBER 7, 2023
As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.
Candid
SEPTEMBER 26, 2023
Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.
Clairification
MARCH 13, 2025
Using data like wealth screening, giving history, demographics, and engagement history, AI can analyze a donors affinity to a cause and the likelihood of becoming a mid-level or major donor. see AI as a helper, something that can make your day-to-day easier so you can focus on higher priority, more strategic initiatives.
Candid
NOVEMBER 11, 2021
Rather than create yet another custom reporting requirement for applicants and grant recipients, Mott is helping to lead a growing movement of grantmakers who use the ready-made and scalable demographic profile reporting within Candid’s GuideStar tool. GuideStar provides a platform where all U.S.-based
Candid
JANUARY 4, 2023
By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
Candid
JUNE 20, 2023
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.
Candid
MAY 4, 2023
Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.
NonProfit PRO
JUNE 19, 2023
Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.
Candid
MARCH 1, 2023
A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.
Candid
JULY 11, 2023
Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.
Center for Effective Philanthropy
JULY 9, 2024
As a global funder, we often hear from, and share with, our peers the challenges of collecting grantee demographic data internationally.
Clairification
OCTOBER 9, 2023
demographic info (name; address; marital status; age; etc.) You likely collect a lot of data in your donor database, but is it really valuable to you? It’s not if you just let it sit there, rarely look at it, and never run reports based on data that will help you with meaningful donor segmentation for appeals. Let’s look at what you can do.
Ann Green's Nonprofit
AUGUST 30, 2023
Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools. Monthly donors.
Pamela Grow
FEBRUARY 5, 2025
Know Your Donors: Fundraising isnt about data points or demographic segments. Our day-to-day overwhelm here in the US is intense. And its designed to make us all feel uncertain. Passive even. Your overwhelm is the goal. If we give in, we find ourselves suffocating in distractions. And now you. Sure, its easy to experience one-off successes.
Pamela Grow
DECEMBER 11, 2024
You can create targeted mailing lists based on giving history, demographics, and interests. The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. It offers a personal touch that builds trust, evokes emotion, and drives meaningful engagement.
Candid
JUNE 24, 2024
Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.
Ann Green's Nonprofit
JUNE 25, 2024
Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. Check out these donor segmentation strategies. She earned both a B.S. in Marketing and an M.B.A.
Candid
MAY 2, 2022
Candid and the Center collaborated to encourage Center members to update their profiles with enough information to earn a Gold Seal, which requires organizations to share demographic information about their leadership. They also received a downloadable file of all the demographic data available in GuideStar. .
Candid
FEBRUARY 15, 2023
Demographic data in the sector is still hard to come by, and many nonprofits simply do not collect or share demographic data about their board, executive team, or staff members. For example, there are differences of opinion as to how much BIPOC representation is needed to be considered “in power” (e.g., Board members? Executive team?
Grant Professionals Association
JULY 2, 2024
Fortunately, at Census.gov, Narrative Profiles offer a terrific way to get critical demographic data for almost any geographic zone or community in just minutes, no database or spreadsheet expertise required! Fortunately, obtaining demographic data with Narrative Profiles is simple, effortless, and intuitive. What Is It?
Candid
MARCH 28, 2024
Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.
Candid
FEBRUARY 7, 2022
I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Language has power.
Candid
OCTOBER 23, 2024
Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories. Rethinking donor relationships When I started Imani Collective, it was a small nonprofit training program in Mombasa, Kenya.
The Fundraising Coach
MAY 30, 2024
One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. Then, tailor your outreach based on generation.
Blackbaud
NOVEMBER 5, 2024
Audiences can be categorized into different segments based on their demographic information and donation behavior. To get the attention of your donors and increase their engagement, you can make your impact report come to life. To do that, it needs to live where your audience lives: online.
Ann Green's Nonprofit
JULY 30, 2024
Don’t limit your analysis to basic data points like demographic information or average gift size. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Charitable giving saw a 2.1% Perform a deep data analysis.
Future Fundraising Now
OCTOBER 30, 2024
At a level much deeper than their demographic and psychographic characteristics, all donors are human. Some organizations take it as an article of faith that their donors are different. Even unique. In some ways they’re right. But mostly they’re wrong. They share values (at least some values). They know and care about similar things.
Future Fundraising Now
DECEMBER 3, 2024
Demographically (probably), psychographically (almost surely). A ten-week series on things you should know about fundraising. Trust knowledge, not instinct. It doesn’t matter how smart you are — your instinct about how fundraising should be is untrustworthy. Three main reasons for this: You are not your donor.
Candid
JANUARY 14, 2025
The elements donors tend to review are: programmatic and strategy details charitable status financial information demographic data any available examples of how you are tracking your progress and measuring your results.
Blackbaud
NOVEMBER 7, 2023
Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Male or female?
Candid
APRIL 11, 2024
When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.
Blackbaud
MARCH 11, 2025
However, we do know that donor demographics and fundraising methods are always changing. Ill also provide useful tips for launching and promoting your unique P2P challenge, everything from enabling solo DIY fundraisers to achieve their sometimes zany personal goals to making sure your app makes donating easy for their supporters.
Candid
FEBRUARY 16, 2023
On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?
NonProfit PRO
MAY 12, 2023
So, how can nonprofits connect with this growing demographic? The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.
Blackbaud
NOVEMBER 27, 2024
Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns.
Candid
APRIL 25, 2023
The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. The largest environmental nonprofits are slower to diversify their leadership demographics compared to large nonprofits in general.
Blackbaud
MARCH 20, 2025
Strengthens data security and regulatory compliance : The vendor (with its legion of engineers) is responsible for security issues, instead of just a handful of IT professionals on your site. Especially notable has been the improvement in that all-important user experience, said Dozier. I can focus on the business at hand.
Greater Giving
OCTOBER 15, 2024
One of the best ways to understand your auction’s target audience is through supporter segmentation, which GivingDNA defines as “a strategy that nonprofits use to separate a donor base into smaller subgroups based on shared traits and characteristics.”
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