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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

By Gabrielle Perham With so much information available at their fingertips, it can be overwhelming and difficult for your supporters to fully absorb it all. Demographics One of the simplest ways to segment your donors is by demographics. Check out these donor segmentation strategies.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

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3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. For example, you’ll have access to information like the donor’s birthdate, which tells you which generation they belong to. Contact information: Reach out to supporters through the contact information they provide on the form.

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Forecasted Fundraising Trends for 2025

GiveSmart

It doesnt have to be overly complicated or have dozens of layers, but tailoring your marketing to groups, such as by donation level and/or frequency, interests, and demographics, will support your donor retention and stewardship efforts best. You must segment your donors to better personalize.

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Why do smaller nonprofit organizations tend to have more diverse boards? 

Candid

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. What does the information shared by 59,550 U.S. Candid’s The state of diversity in the U.S.

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Game, set, impact: What the For-Purpose sector can learn from the Australian Open  

Strategic Grants

Clear signage, efficient entry points, and helpful staff ensured that attendees felt welcomed and informed. For-Purpose approach: Experimenting with new formats can help engage different demographics and attract new supporters. The new formats allowed the event to cater to a wider audience by creating fresh experiences.