Remove Demographics Remove Information Remove Metrics
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps. Event communications. Impact updates.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Use these tips to boost your text messaging strategy.

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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

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Grant Writing Mistake Part 5: Constantly Changing Data

Millionaire Grant Lady

Common questions in a grant proposal ask about the demographics of the people you serve, how many people you serve, or the impact of your programs. Many nonprofits are tempted to change the information they use in foundation applications based on this contantly changing data. All of these questions indicate a need for data.