Candid

DECEMBER 6, 2023

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.

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Candid

NOVEMBER 11, 2021

Far from a check-box approach of counting heads, Mott and many other funders want deep and meaningful information that can lead to specific actions to do better in terms of diversity and equity. By claiming their profile, nonprofit organizations can self-identify the demographic characteristics of their board, management, and staff.

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Candid

JANUARY 4, 2023

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Candid

MAY 4, 2023

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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Pamela Grow

SEPTEMBER 25, 2024

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps. Event communications. Impact updates.

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Blackbaud

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. How do you know who to target with information about planned giving, and what should you say to them?

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Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Ann Green's Nonprofit

AUGUST 30, 2023

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Use these tips to boost your text messaging strategy.

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Candid

JULY 11, 2023

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.

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Clairification

OCTOBER 9, 2023

demographic info (name; address; marital status; age; etc.) Next ask yourself where this information is stored. In other words, where they’ve come from (direct mail; online appeal; website; social or other media; event; peer fundraiser; emergency appeal; volunteer activity; personal introduction; user of services; etc.),

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Ann Green's Nonprofit

JUNE 25, 2024

By Gabrielle Perham With so much information available at their fingertips, it can be overwhelming and difficult for your supporters to fully absorb it all. Demographics One of the simplest ways to segment your donors is by demographics. Check out these donor segmentation strategies.

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NonProfit PRO

DECEMBER 5, 2024

It’s crucial to stay up to date with trends in philanthropy. Here are five that can help guide your fundraising strategy.

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Ann Green's Nonprofit

JULY 30, 2024

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

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Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.

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Blackbaud

NOVEMBER 5, 2024

Audiences can be categorized into different segments based on their demographic information and donation behavior. Infographics, charts, and visuals can also help make complex information more digestible and showcase the difference your organization makes.

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Greater Giving

OCTOBER 15, 2024

If your nonprofit has previously hosted auctions, review the information you collected on item sales to inform your prize selection and procurement methods this time around. Collect Data on Auction Item Sales Like with most fundraisers, referencing past data in the planning process can greatly boost your auction’s success.

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Candid

JANUARY 14, 2025

This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. Lets take a closer look at how donors were using Candids data to inform their giving on GivingTuesday. billion raised in the United States. Theyre a central resource for savvy donors looking to make a difference.

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GiveSmart

MARCH 12, 2025

Importance of Donor Data Collection Collecting data is extremely important in any industry to help individuals make informed decisions. Sometimes, the sheer volume of information can be overwhelming and challenging to analyze. Data that shows community appreciation: This type of information can be hard to quantify.

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Grant Professionals Association

JULY 2, 2024

Fortunately, at Census.gov, Narrative Profiles offer a terrific way to get critical demographic data for almost any geographic zone or community in just minutes, no database or spreadsheet expertise required! Fortunately, obtaining demographic data with Narrative Profiles is simple, effortless, and intuitive. What Is It?

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Candid

FEBRUARY 7, 2022

I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.

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Candid

MARCH 28, 2024

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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NonProfit PRO

JANUARY 31, 2025

Learn practical techniques for leveraging geographic information system (GIS) technology to pinpoint donor demographics, tailor outreach campaigns, and maximize fundraising impact through targeted engagement. Sign up to watch the webinar.

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Double the Donation

AUGUST 13, 2024

One piece of basic but vital information is demographic data. From giving habits to communication preferences, every piece of data you gather about your donors can be leveraged to secure gifts, earn long-term support, and expand your donor base. From how old your supporters […]

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The Fundraising Coach

MAY 30, 2024

One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. Then, tailor your outreach based on generation.

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Candid

FEBRUARY 28, 2024

Candid is the largest source of data about the demographics of nonprofit leaders, board members, and staff. Candid typically shares organizations’ “latest available” demographic data, i.e., their most recent submission. Just over half (52%) of nonprofits that have shared demographic information since 2019 have done so more than once.

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Blackbaud

MARCH 20, 2025

Shifting to a cloud CRM lowers overall costs, allows access from anywhere, provides for easier maintenance, improves collaboration, and enables seamless information sharing. We screened all individuals in our database for contact information, Dozier said. Why does the trend to a cloud CRM deserve your attention now?

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Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?

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Blackbaud

NOVEMBER 7, 2023

I’m a strong believer that every mass appeal program should utilize at least one quantitative data point to inform who gets solicited more or less often. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Or you can use internal historical data to inform segmentation.

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Millionaire Grant Lady

JULY 24, 2024

Common questions in a grant proposal ask about the demographics of the people you serve, how many people you serve, or the impact of your programs. Many nonprofits are tempted to change the information they use in foundation applications based on this contantly changing data. All of these questions indicate a need for data.

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Candid

AUGUST 12, 2024

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. What does the information shared by 59,550 U.S. Candid’s The state of diversity in the U.S.

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Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

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Candid

FEBRUARY 1, 2022

Armando Ehrenzweig, Get in Motion’s Founder and CEO, attended a fundraising workshop last year presented by the Fundraising Academy for Grassroots Organizations and AcademyGO , a member of Candid’s Funding Information Network. Candid was created to provide universal access to the most comprehensive information available on the social sector.

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Candid

APRIL 11, 2024

When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.

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Candid

MAY 2, 2024

As the largest source of nonprofit demographic data, at Candid we’re often asked whether this push has resulted in actual change. For this article, we use our archival demographic data to examine i whether there has been an increase in racial diversity among nonprofit leaders between 2020 and 2023. The answer is…yes and no.

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Blackbaud

OCTOBER 15, 2024

Too often, we overlook informal methods of giving—such as mutual aid networks, crowdfunding, or even peer-to-peer fundraising—because they aren’t being tracked in traditional ways. This approach ensures that organizations are not just informed but equipped to implement best practices effectively.

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Candid

NOVEMBER 29, 2022

While GlassPockets has served to steadily motivate participating funders to share more information publicly, with only 112 participating foundations, the reality is that most funders opted not to participate. Demographic data is another area where participating foundations have made gains, growing from 16% three years ago, to 22% today.

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