Up Close and Personal with Viken Mikaelian
Planned Giving
DECEMBER 16, 2023
Viken Mikaelian is the CEO of PlannedGiving.com and Publisher of Giving Tomorrow Magazine. Interviewed by Karen Martin and Patrick O'Donnell, Editors, Giving Tomorrow Magazine. Number 3: Not putting a direct or indirect ask in every single marketing piece you put out. Competition can come from indirect and unexpected sources.
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