Remove Demographics Remove Goals Remove Nonprofit
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Demographics. between 2022 and 2023. Let’s get started!

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. As the movement has grown, we’ve responded to nonprofit learning needs along the way. Respondents may also perceive certain demographic questions as covering sensitive ground.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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One foundation’s quest for better demographic data

Candid

Over the last six months, we have worked with Candid to implement several of its tools to achieve our goal at the Mott Foundation to be more data driven in our diversity, equity, and inclusion efforts. By claiming their profile, nonprofit organizations can self-identify the demographic characteristics of their board, management, and staff.

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Trust-based considerations for demographic data

Candid

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Redistribute power. Center relationships.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Outline your digital marketing goals. Achievable. Time-bound.

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