Remove Demographics Remove Goals Remove Nonprofit
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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. As the movement has grown, we’ve responded to nonprofit learning needs along the way. Respondents may also perceive certain demographic questions as covering sensitive ground.

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Trust-based considerations for demographic data

Candid

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Redistribute power. Center relationships.

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Demographics via Candid: One year in 

Candid

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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How to Target Top Donor Demographics in Online Fundraising

The Fundraising Coach

They’re loyal to your mission, dedicated to your success, and willing to rally to help you achieve your goals. One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. For example, if many of your donors are runners, organize a fun run to benefit your nonprofit.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Demographics. between 2022 and 2023. Let’s get started!