Remove Demographics Remove Goals Remove Metrics
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

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Grant Writing Mistake Part 5: Constantly Changing Data

Millionaire Grant Lady

Common questions in a grant proposal ask about the demographics of the people you serve, how many people you serve, or the impact of your programs. Protip: Grant application data and goals should be based on fiscal years or calendar years (whichever is more appropriate for your organization).

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Don’t limit your analysis to basic data points like demographic information or average gift size. Consideration: The donor deepens their engagement by navigating to the nonprofit’s website and reading resources about its mission, programs, and goals. Studying a variety of attributes and data fields. Personalize communications.

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Best Practices for Collecting Fundraising Campaign and Donor Data

GiveSmart

Examples of quantitative data include metrics such as donation amounts, number of donors, and page views. These data points are great for setting campaign goals and evaluating the success of your nonprofit at a high level. Be sure to tweak and customize the steps above to fit your nonprofit’s short-term and long-term goals.

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8 Tips for GivingTuesday Social Media Posts

CauseVox

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. These metrics can unveil which stories or content pieces resonate most with your audience.

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