The NonProfit Times

NOVEMBER 27, 2024

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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Pamela Grow

JUNE 2, 2025

In a sector often driven by quarterly fundraising goals, immediate needs, and the urgency of now, legacy giving can feel like a luxury. Financial turbulence, demographic shifts, and changes in wealth transfer patterns have created both challenges and opportunities. Something to get around to when everything else is done. Its essential.

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Candid

JULY 11, 2023

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Redistribute power. Center relationships.

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CauseVox

DECEMBER 5, 2024

Since you probably raise a good percentage of your fundraising goal during the month of December, you have to make the time count! Share posts celebrating milestones, like reaching 50% of your goal, and recognize donors who have contributed. To build momentum, keep your supporters updated on your campaign progress.

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GiveSmart

NOVEMBER 1, 2024

Once the end-of-year giving campaign goes public, the remaining fundraising goal will be met by following best practices and promoting across all channels. Year-End Fundraising Campaign Goal Planning Set specific goals for year-end fundraising and donor engagement.

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OneCause

APRIL 28, 2025

Be sure to build and optimize your participant portal to help your participants recruit team members, access resources that help them fundraise, showcase their personal fundraising pages , ask for donations from their social networks, and track progress toward their fundraising goals. Embrace mobile tools and tactics.

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Candid

OCTOBER 23, 2024

At Imani Collective, we began inviting donors to be part of specific projects, highlighting the unique contributions they could make to our shared goals. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

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GrantNews

JUNE 9, 2025

However, eligibility depends on the type of grant, the nature of your business, and how well your goals align with the funding source. Unlike loans, grants are typically awarded to help businesses meet specific goals, such as innovation, job creation, community development, or environmental sustainability.

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Candid

MAY 2, 2022

Candid and the Center collaborated to encourage Center members to update their profiles with enough information to earn a Gold Seal, which requires organizations to share demographic information about their leadership. They also received a downloadable file of all the demographic data available in GuideStar. .

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Blackbaud

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Set a collective goal and encourage friendly competition by featuring a leaderboard or highlighting top donor pages. And a well-designed donation page is key.

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Blackbaud

NOVEMBER 5, 2024

Here are six best practices for creating an effective digital impact report that truly reflects your organization’s mission and accomplishments, with a goal of increasing donor engagement. Audiences can be categorized into different segments based on their demographic information and donation behavior.

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Millionaire Grant Lady

JULY 24, 2024

Common questions in a grant proposal ask about the demographics of the people you serve, how many people you serve, or the impact of your programs. Protip: Grant application data and goals should be based on fiscal years or calendar years (whichever is more appropriate for your organization).

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Ann Green's Nonprofit

JULY 30, 2024

Don’t limit your analysis to basic data points like demographic information or average gift size. Consideration: The donor deepens their engagement by navigating to the nonprofit’s website and reading resources about its mission, programs, and goals. Charitable giving saw a 2.1% Perform a deep data analysis.

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Qgiv

DECEMBER 10, 2024

This way, readers understand what youre fighting for and the goals you want to accomplish. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give. Explain your mission. How does it help them make a difference?

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Blackbaud

MARCH 11, 2025

Ill also provide useful tips for launching and promoting your unique P2P challenge, everything from enabling solo DIY fundraisers to achieve their sometimes zany personal goals to making sure your app makes donating easy for their supporters. However, we do know that donor demographics and fundraising methods are always changing.

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Candid

FEBRUARY 29, 2024

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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GiveSmart

MARCH 12, 2025

These data points are great for setting campaign goals and evaluating the success of your nonprofit at a high level. These data points can help your organization evaluate progress towards goals and identify areas you need to improve. Reliability is the number one factor to consider when collecting donor data.

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Candid

DECEMBER 31, 2024

nonprofit sector demographics by Kyoko Uchida, Candid. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, Candids report The state of diversity in the U.S. To bot or not to bot: Using generative AI in grantwriting by David Holmes and Kristin Hanlin, Candid. by Guy Mika, Candid.

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The Fundraising Coach

MAY 30, 2024

They’re loyal to your mission, dedicated to your success, and willing to rally to help you achieve your goals. One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Make sure that it clearly communicates your mission and goals. Then, tailor your outreach based on generation.

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Big Fundraising Ideas

NOVEMBER 12, 2024

What Types of Fundraisers are Most Popular Among Schools Blog Summary: This blog explores popular fundraising options, including catalog fundraisers, online storefronts, direct sales campaigns, and seasonal themes, each offering unique advantages for engaging supporters and meeting financial goals.

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CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. After the commercialism craze of Black Friday and Cyber Monday is over, GivingTuesday is a day to help us all refocus. Keep it short.

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Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. In line with that goal, Candid recently made refinements to the way we collect data about race and ethnicity. What’s changed?

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Blackbaud

OCTOBER 15, 2024

It’s about relationships, expertise and shared goals. We’re approaching a significant shift in donor demographics with Generation X entering their 60s and Baby Boomers turning 80. While the total funding for nonprofits continues to rise, data shows that fewer Americans are engaging in giving and volunteering.

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Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees. Also, why do this now?

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Pamela Grow

FEBRUARY 5, 2025

Your overwhelm is the goal. Know Your Donors: Fundraising isnt about data points or demographic segments. It requires leadership willing to address internal conflictsbetween short-term service goals and long-term fundraising ambitions, between credibility-focused messaging and empathy-driven storytelling.” Passive even.

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Candid

APRIL 25, 2023

The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. The largest environmental nonprofits are slower to diversify their leadership demographics compared to large nonprofits in general.

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Candid

APRIL 11, 2024

When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.

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DoJiggy

MARCH 25, 2025

How to Choose the Right Sponsorship Opportunity Sponsors should consider their marketing goals and objectives when selecting a sponsorship opportunity. Whether your business aims to increase brand awareness, generate leads, or build community relationships, aligning the sponsorship with specific marketing goals will enhance its effectiveness.

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Pamela Grow

FEBRUARY 27, 2024

Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Demographics. Achievable. Time-bound.

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Think and Ink Grants

NOVEMBER 30, 2024

Pay close attention to the types of projects they have supported in the past and the specific demographics they target. Clearly articulating your project goals helps funders understand the impact their support will have, which significantly increases your chances of receiving their investment.

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Candid

FEBRUARY 1, 2022

Currently, over 80,000 organizations have earned a Seal, and over 34,000 have provided demographic data. . Given the surge in demand for this information, Candid decided to incorporate demographic data into the Seals requirements. But it doesn’t have to be this way. Nonprofit profiles .

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Candid

JUNE 28, 2023

According to Dosunmu, philanthropic funding often perpetuates existing racial disparities — even amongst institutions with stated values and goals to support racial justice. It also seeks to hold philanthropy accountable to their stated goals. This often prevents funders from engaging, but it doesn’t have to be that way.

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Candid

DECEMBER 14, 2023

Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. Take the time to clarify your goals, potential audiences, and basic messaging first. Then we sent the toolkit to our partners…as an attachment…and watched as no one used it.

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DoJiggy

APRIL 29, 2025

For starters, roller skating is an activity that appeals to a broad audience, cutting across age groups and demographics. Set realistic financial goals for each category, considering the number of participants you expect. Start by reviewing your financial performance against the goals you set during the planning phase.

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Blackbaud

APRIL 23, 2025

The type of grant reviews your funding organization uses will depend on the number of applications you receive, your technology, and the goals of your grant program. This includes validating IRS status, checking for required attachments, and ensuring the information provided aligns with your programs goals.

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Planned Giving

FEBRUARY 24, 2025

5M catalyzes $100M+) Economies of scale kick in For example, if your campaign goal is to raise $50 million, your overall marketing budget might be approximately $3.5 millionroughly 7-12% of your goal. Meet specific short-term funding goals. Analyze your donor demographics. Launch new programs with urgent timelines.

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Grant Writing Made Easy

JULY 7, 2025

Funders acknowledge the power imbalances inherent in traditional grantmaking and seek deeper partnerships built on mutual respect, honesty, and shared goals. Let it help you brainstorm, outline, or rephrase, but always revise with your mission, tone, and goals in mind. What to do: Invest in relationships all year long.

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