Remove Demographics Remove Goals Remove Information
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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Trust-based considerations for demographic data

Candid

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Redistribute power. Center relationships.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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How to Target Top Donor Demographics in Online Fundraising

The Fundraising Coach

They’re loyal to your mission, dedicated to your success, and willing to rally to help you achieve your goals. One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Understand what information your nonprofit needs, then turn to what your software has gathered.

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One foundation’s quest for better demographic data

Candid

Far from a check-box approach of counting heads, Mott and many other funders want deep and meaningful information that can lead to specific actions to do better in terms of diversity and equity. By claiming their profile, nonprofit organizations can self-identify the demographic characteristics of their board, management, and staff.