Remove Demographics Remove Fundraising Remove Retainer
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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Free Guide: Attracting & Retaining Donors With Golf

NonProfit PRO

Fundraising boils down to two simple things: finding new donors and keeping existing ones. Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Great news—golf tournaments are avenues to successfully do both!

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Future-proof your fundraising: 3 ways to thrive long-term

Ann Green's Nonprofit

Check out these future-proof nonprofit fundraising strategies based on today’s top philanthropic trends. Do your fundraising practices look forward and actively build a foundation for long-term success? This often means investing in new forms of fundraising or making significant updates to existing practices.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

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End-of-Year Giving 

GiveSmart

This means your nonprofit faces an excellent opportunity to engage with donors through your year-end giving fundraiser and gain more support. The best way to retain your donors is to make them feel welcome and follow up with efficient communication on ways they can stay involved with your nonprofit.

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Across the Generations: 5 Tips for Fundraising to All Ages

The Fundraising Coach

Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. It’s not enough to create a one-size-fits-all fundraising and marketing strategy to use for all supporters. Research your target demographics.

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Why do smaller nonprofit organizations tend to have more diverse boards? 

Candid

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. Another reason may be that boards tend to focus on fundraising. Candid’s The state of diversity in the U.S.