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4 Tips to Optimize Your Donor Database to Boost Engagement

Ann Green's Nonprofit

These resources track all of the important information youve learned about current and potential supporters of your organizationone profile per donor. Basic details: Tracks contact information and other general personal data (full and preferred name, pronouns, birthday, preferred communication method, etc.).

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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. In this article, we will cover online fundraising methods, tools, and some quick tips to get your nonprofit started!

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. If you’re missing any supporter information you need to reach your segmentation goals, enriching your database can fill those gaps. Cater your fundraising asks based on donor giving capacity.

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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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Who to Target with Your Planned Giving Program & Why

Blackbaud

This form of fundraising provides predictable (and often unrestricted) future funding, strengthens relationships with loyal supporters, and builds powerful social proof among your community. How do you know who to target with information about planned giving, and what should you say to them? What Motivates Planned Giving?

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Use these tips to boost your text messaging strategy.

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Best Practices for Collecting Fundraising Campaign and Donor Data

GiveSmart

Your nonprofit’s fundraising success depends on various factors, some outside of your organizations control. Follow these best practices for fundraising and donor data to maximize your chance of long-term success and growth. Sometimes, the sheer volume of information can be overwhelming and challenging to analyze.