Pamela Grow

SEPTEMBER 25, 2024

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Then, you can more easily identify major donor prospects and reach out to them with relevant fundraising appeals. Cater your fundraising asks based on donor giving capacity. Newsletters.

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Ann Green's Nonprofit

AUGUST 30, 2023

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Your nonprofit is now hosting a text fundraiser to coincide with your upcoming fundraising gala.

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Donation Demographics CRM Fundraising 271

Future Fundraising Now

DECEMBER 3, 2024

A ten-week series on things you should know about fundraising. It doesn’t matter how smart you are — your instinct about how fundraising should be is untrustworthy. Demographically (probably), psychographically (almost surely). What may seem like “common sense” to you is often exactly wrong in fundraising.

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NonProfit PRO

JANUARY 31, 2025

Learn practical techniques for leveraging geographic information system (GIS) technology to pinpoint donor demographics, tailor outreach campaigns, and maximize fundraising impact through targeted engagement. Sign up to watch the webinar.

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Demographics Fundraising 52

Future Fundraising Now

FEBRUARY 26, 2025

Great Fundraising Organizations: Why and How the Worlds Best Charities Excel at Raising Money by Alan Clayton Why is fundraising difficult? Shifts in demographics and psychographics? Those organizations that overcome these problems universally see explosive growth in their fundraising revenue. Too much competition?

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Fundraising Demographics Funding Donation 57

Clairification

OCTOBER 9, 2023

In other words, where they’ve come from (direct mail; online appeal; website; social or other media; event; peer fundraiser; emergency appeal; volunteer activity; personal introduction; user of services; etc.), demographic info (name; address; marital status; age; etc.) This will help you unearth a donor’s “ origin story.”

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Demographics Media Donation Fundraising 285

Big Fundraising Ideas

NOVEMBER 12, 2024

What Types of Fundraisers are Most Popular Among Schools Blog Summary: This blog explores popular fundraising options, including catalog fundraisers, online storefronts, direct sales campaigns, and seasonal themes, each offering unique advantages for engaging supporters and meeting financial goals. Types of Fundraisers 1.

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Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support.

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Demographics Training Fundraising Funding 106

Ann Green's Nonprofit

APRIL 29, 2024

Check out these future-proof nonprofit fundraising strategies based on today’s top philanthropic trends. Do your fundraising practices look forward and actively build a foundation for long-term success? This often means investing in new forms of fundraising or making significant updates to existing practices.

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Ann Green's Nonprofit

JUNE 25, 2024

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

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Demographics Donation Retainer Education 169

Candid

DECEMBER 31, 2024

Fundraising and AI Nonprofit fundraising in an election year is especially tough. What can fundraisers do? Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and nonprofit fundraising. by Chris Maddocks, Blue State.

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The Fundraising Coach

MAY 30, 2024

One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. Then, tailor your outreach based on generation.

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Demographics Fundraising CRM Donation 52

Blackbaud

MARCH 11, 2025

If you want to get unstuck, consider expanding your peer-to-peer fundraising strategy beyond the traditional run, walk, or bike event. However, we do know that donor demographics and fundraising methods are always changing. Do you ever get stuck with your event planning? But I want to do more than just inspire you.

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Fundraising Media Engineering Demographics 93

Capital Campaign Pro

JUNE 17, 2024

To celebrate Juneteenth, we’ve assembled this list of resources for Black-Led nonprofits and African American fundraising professionals. Resources for Black Fundraisers and Black-Led Nonprofits According to Candid’s The state of diversity in the U.S.

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Demographics Fundraising Nonprofit 105

Future Fundraising Now

APRIL 1, 2025

There’s a new generation of powerhouse donors coming onto the scene, and they are going to change everything about fundraising. They are highly emotional — they spend more time per day weeping and crying than any other demographic group! It’s all Generation Wah for the cool fundraisers! Catch the urgency!

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Fundraising Demographics Readiness Training 57

Pamela Grow

FEBRUARY 5, 2025

Ive only just started reading Great Fundraising Organizations: Why and How the Worlds Best Charities Excel at Raising Money , and Im already widely recommending it to colleagues, students, and clients. Particularly fundraising professionals. Know Your Donors: Fundraising isnt about data points or demographic segments.

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Big Fundraising Ideas

MARCH 18, 2025

How to Secure Sponsorships for Your School Fundraisers Blog Summary: School fundraisers are crucial for enhancing educational experiences. School fundraisers have always played a vital role in bringing communities together and supporting important educational initiatives.

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Fundraising Proposal Ethics Education 52

CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Aside from the normal holiday hullabaloo, you’re also busy planning fundraisers and engagement opportunities to round out your organization’s calendar year. Early preparation is key in ensuring a successful campaign.

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Goals Fundraising Donation Media 101

Greater Giving

OCTOBER 15, 2024

For many nonprofits, a live or silent auction is the pinnacle of their fundraising event calendar. Collect Data on Auction Item Sales Like with most fundraisers, referencing past data in the planning process can greatly boost your auction’s success. Happy fundraising!

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NonProfit PRO

JUNE 7, 2023

At the core of a golf tournament’s fundraising power are sponsorships. Golf fundraisers give sponsors unique exposure to a highly-desirable, affluent demographic. On average, golfers have a higher than average net worth and household income.

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Future Fundraising Now

OCTOBER 30, 2024

At a level much deeper than their demographic and psychographic characteristics, all donors are human. Here’s what this means: All fundraising should have a clear and direct ask for funds. All fundraising should be emotional. All fundraising should be donor-focused. Many believe they do, but nobody does.

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GiveSmart

NOVEMBER 1, 2024

The end of the calendar year is around the corner—the single biggest fundraising opportunity of the year! This guide will show you how to create a year-end fundraising campaign that will effectively reach the hearts and wallets of donors during this spike in end-of-year donations.

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Donation Media Nonprofit Goals 105

Blackbaud

MARCH 20, 2025

That translates into increased donations and fundraising success, she said. Here are the top 5 CRM tech trends Leggett says enterprise fundraising organizations should pay close attention to in the coming year. Migrating to a Cloud-Based CRM Moving to a cloud-based CRM platform is a trend thats gaining momentum.

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The Fundraising Coach

MARCH 11, 2020

Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. What is a nonprofit fundraiser to do? In my time as a nonprofit fundraiser, we've seen recessions related to the dot-com bust, the 9/11 attacks, and the housing market implosion around 2008 and 2009. Cutting fundraising and marketing budgets.

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Fundraising Budget Demographics Training 132

Candid

MARCH 28, 2024

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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Demographics Nonprofit Consultant Consulting 59

Ann Green's Nonprofit

JULY 30, 2024

Whether you’re future-proofing your fundraisers by focusing on future giving initiatives or leveraging low-cost digital channels to acquire donors , your nonprofit can still inspire enough support to keep its operations going strong. Don’t limit your analysis to basic data points like demographic information or average gift size.

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Capital Campaign Pro

MARCH 3, 2025

Wealth screening has significantly improved how organizations identify and prioritize potential donors for all types of fundraising efforts, including capital campaigns. However, selecting the right wealth screening tool […] The post How to Choose a Wealth Screening Tool for a Capital Campaign appeared first on Capital Campaign Pro.

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Demographics Fundraising Nonprofit AI 59

CauseVox

OCTOBER 10, 2024

So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1. An example of storytelling in a Raising Hope Dogs GivingTuesday social media fundraising campaign.

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Media Template Utilities Metrics 96

GiveSmart

AUGUST 2, 2024

You can make a year-round impact by implementing these turn-key fundraising ideas in minutes. Fundraising doesn’t always need to mean involved annual galas, golf tournaments, and large-scale campaigns. No- it’s not a get-rich-quick scheme, it’s proven and simple year-round fundraising! Have a free minute?

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Candid

OCTOBER 1, 2024

As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Here’s a look at select key findings fundraisers should consider when planning their strategies. Here’s a look at select key findings fundraisers should consider when planning their strategies.

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Candid

JULY 26, 2022

keeping the lights on”), and invest in fundraising innovations that can result in raising more funding toward the mission. How can you maintain fundraising transparency and convey the importance of overhead spending? Our first tip is to set your organization up for overall fundraising stability. The result?

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Fundraising Budget Demographics Finance 122

NonProfit PRO

MAY 21, 2024

Fundraisers struggle to approach millennials for support. Here are some prevalent myths about this demographic I've seen in my work.

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Demographics Fundraising Management 66

Blackbaud

NOVEMBER 7, 2023

After many organizations received a fundraising boost during the pandemic, direct response professionals once again seem to be bracing for a decline. Even so, direct-response fundraising remains critically important—both as a source of sustainable annual revenue and as a funnel for the cultivation of higher-level donors. Young or old?

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Blackbaud

OCTOBER 8, 2024

Have you noticed your board members avoiding eye contact when the subject of fundraising comes up? In fact, fewer than 40% of nonprofit CEOs say their boards actively fundraise. I have an unusual viewpoint on the subject of board fundraising.

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Fundraising Goals Training Demographics 95

Qgiv

DECEMBER 10, 2024

By personalizing your donation letters, your nonprofit can increase fundraising revenue and develop long-lasting supporter relationships. These letters are particularly impactful during nonprofit giving days like GivingTuesday and targeted fundraising campaigns, providing a personal touch that can resonate with recipients.

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Template Donation Goals Fundraising 98

Greater Giving

MAY 17, 2024

It’s official, National Wine Day is May, 25th , but fundraising with wine can take place year round. Some fun event themes/ideas include: Host an Intimate Tasting Event Partner with a local winemaker(s) or retail shops to host an intimate tasting event for your top supporters, or as an avenue to reach a new demographic.

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Fundraising Procurement Retail Demographics 90

Blackbaud

OCTOBER 15, 2024

Too often, we overlook informal methods of giving—such as mutual aid networks, crowdfunding, or even peer-to-peer fundraising—because they aren’t being tracked in traditional ways. We’re approaching a significant shift in donor demographics with Generation X entering their 60s and Baby Boomers turning 80.

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