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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Demographics One of the simplest ways to segment your donors is by demographics. Alternatively, you may use location data to send specialized newsletters highlighting relevant events and opportunities in people’s local areas. This information helps you understand your donors’ backgrounds and communication preferences.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Don’t limit your analysis to basic data points like demographic information or average gift size. Decision: The supporter subscribes to the nonprofit’s newsletter and registers for a beach clean-up and recycling event. Send personalized recommendations for upcoming events, volunteer opportunities, and resources that they might enjoy.

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Forecasted Fundraising Trends for 2025

GiveSmart

What can you and your team expect in the fundraising event, donor relationship, and nonprofit marketing landscapes? The right narrative can transform your campaigns, events, and marketing materials. Improving your nonprofits storytelling can help your organization retain donors and grow funding, grants, and corporate interest in 2025.

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3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Your nonprofit may use waivers for its volunteer opportunities or before fundraising events. This means supporters can access the waiver online through any device and complete it before the event.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns. Now with the popularity of services like Zoom and Youtube, you can host virtual or hybrid galas to make your event accessible to all your supporters.

Goals 101
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Game, set, impact: What the For-Purpose sector can learn from the Australian Open  

Strategic Grants

Over the course of three days, I was struck by how much thought and strategy went into every aspect of the event, from the logistics to the games and the audience experience. For-Purpose approach: When planning any events such as fundraisers, tours of facilities, or workshops, ensure a seamless experience for your attendees.