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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Demographics One of the simplest ways to segment your donors is by demographics. Alternatively, you may use location data to send specialized newsletters highlighting relevant events and opportunities in people’s local areas. This information helps you understand your donors’ backgrounds and communication preferences.

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3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Your nonprofit may use waivers for its volunteer opportunities or before fundraising events. This means supporters can access the waiver online through any device and complete it before the event.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Don’t limit your analysis to basic data points like demographic information or average gift size. Decision: The supporter subscribes to the nonprofit’s newsletter and registers for a beach clean-up and recycling event. Send personalized recommendations for upcoming events, volunteer opportunities, and resources that they might enjoy.

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Exploring Sponsorship Opportunities for Your Fundraising Event

GiveSmart

Sponsors are crucial for nonprofit organizations and events. Maintaining long-lasting relationships with your sponsors is vital to maximizing your events and reaching your objectives. Maintaining long-lasting relationships with your sponsors is vital to maximizing your events and reaching your objectives.

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Why Development and Marketing Teams Need Each Other at Nonprofits

GiveSmart

Both want to attract and retain donors to further their nonprofit's cause. For example, you can build relationships across varying donor demographics and work with various stakeholders to enhance your efforts. For example, you might hold two fundraising events during the year.

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The Hybrid Event: 5 Tips for Better Fundraising Results

Greater Giving

Throughout 2020, planners were forced to go online to hold their annual fundraising events virtually when large gatherings were prohibited due to the pandemic. The results were surprisingly good for many nonprofits, which has brought us to the next generation of fundraising—the hybrid event. The Hybrid Event. The Move to Hybrid.

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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

When you start planning your fundraising events, you want to make registration and management as easy as possible for both you and your donors. With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause.