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Bequest Marketing: The Ultimate Guide to Your Most Essential Planned Giving Strategy

Planned Giving

Legacy gifts through bequest marketing require no immediate financial commitment from donors, removing a significant barrier to participation. Unlike annual fundraising, which requires constant cultivation and solicitation, legacy gifts secured through strategic bequest marketing ensure funding beyond a donor’s lifetime.

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How to Manage Your Arts and Cultural Nonprofit’s Revenue Streams in Uncertain Times

Blackbaud

Think through your revenue streams—are they tied to similar economic drivers that could affect them all at once? For example, you may have several different grants, but if some of them are backed by federal funds, either directly or as pass-throughs, you could be vulnerable to federal budget cuts that affect your sector.

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How to Create the Best Nonprofit Marketing Plan

Qgiv

A nonprofit marketing plan requires you to think through your marketing goals, your audience’s communication needs, your organization’s brand, your budget, marketing channels you want to use, and what roles your team members play in your marketing strategy. Let’s walk through an example of a SMART goal.

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50 Silent Auction Basket Ideas to Bring In the Big Bids

Qgiv

What are the demographics of your auction guests? As you begin marketing your auction, don’t forget to highlight auction items through various channels like social media, email, and your website, especially if your auction will be a virtual event. Download the Qgiv Virtual Auction Planner / Qgiv Auction Planner to get started!

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Safety First: How to Mitigate Risk at In-Person Events

Qgiv

It’s helpful to be present at the venue and to go through a visualization exercise with key staff or volunteers. From parking and check-in, all the way through the main event and checkout, it’s important to take time to think through what your safe event should look like! Let’s pretend you’ve got your venue selected. Here we go!